HILARY RHODA

lipstick is bold, magnetic, and unapologetically expressive — a statement shade that blends mystery with confidence. This is not a timid color; it’s a rich, jewel-toned hue that evokes regal elegance, artistic flair, and an adventurous spirit. The moment it touches your lips, it transforms your look with depth and intensity that commands attention.Visually, this sits at the crossroads of indigo, berry, and plum — richer and more saturated than lavender, yet brighter and more vivid than wine or plum tones. The color is vibrant without being neon, deep without being dark, creating a perfect balance that feels daring and sophisticated at once. It’s the kind of shade that can shift subtly in different lighting — showing a lush violet glow in the sun and a deep, seductive plum at night.On application, the lipstick delivers intense pigment that coats the lips in one luxurious swipe. Whether in a creamy satin, luxe matte, or glossy finish, the hue feels sumptuous and full-bodied. A satin or creamy version gives lips a soft sheen that looks juicy and lush, while a high-gloss purple adds dimension and shine that makes lips appear fuller and more sculpted. In a matte finish, the color becomes avant-garde and fashion-forward — smooth, velvety, and strikingly defined.